I received an email (I think it's called an email blast) from Ardmore Nissan. It read great - and although it sounded too good to be true - and you know what "they" say about things that sound too good to be true - I foolishly followed through - $5000.00 under MSRP for a 2013 Altima.
We checked the Kelley Blue Book value of our 2009 Altima (between $13,000 and $14,000) and emailed our reply with a complete and honest description - less than 10,000 miles, no scratches or dents, serviced only by Ardmore Nissan, and never been in an accident. And we offered our car plus $5000.00 for a cash deal for a 2013 Altima.
We received an email reply of "sounds good."
We replied to this email that if Ardmore Nissan is sincere and serious, we will bring in the title to our car, our car, and a check. We stressed that $5000 was our offer, our bottom line. We are not interested in negotiating for any higher price. And, please tell us now if $5000 will be acceptable so we can save all of us both time and aggravation.
The answer was - it is a deal if our car checks out as stated.
So, we went to the bank, retrieved the title from the Safe Deposit box, drove to Ardmore Nissan, met the sales manager who turned us over to a sales rep and naively prepared to make our deal.
We sat and talked for over an hour while the dealership put our car through its paces and we test drove a dark blue Altima. By the way, no significant differences between it and our 2009 called out to us.
Sounds great, right? You'd be wrong!
Then, the salesman pulled out his calculator and announced what he called a great deal - are you ready for this? out car plus $12,000. We said nothing - just took our stuff and started to walk out. I couldn't help myself. I told him that our deal, our bottom line deal, was $5000 and our car. He thought he was countering with "let's split the difference." I yelled NO. Our deal was $5000. He said what about taxes and title? And we left without answering.
We have saved all the emails that implied a deal, perhaps even a contract, which we sent to Nissan USA headquarters. But that too is proving to be unsatisfactory because, they say all the dealerships are independently owned and operated.
So, a warning to all you potential car buyers. As has been the case for as long as I can remember - the dealers lie!